|
    Karen Lockwood's
Affordable Bridals, Inc.
        "He who finds a wife finds what is
good and receives favor from the Lord" - Proverbs 18:22
 
|
Short Guide to Buying a Bridal Gown
You may be asking yourself why you should consult a Discount
Bridal Service Dealer for your bridal needs. The answer is plain and simple,
financial savings from beginning to end, and the knowledge that you "didn't get
taken by the greedy bridal industry". If she is also a seamstress, she can
anticipate issues and help solve them Let me explain how this happens.
Gown selection dilemma
Perhaps you have heard that it takes a year or more to plan and
prepare for your wedding. That may be true for many brides because of where and
when they want to be married. It shouldn't be so when it comes to selecting
your gown and related products. Visiting 10 bridal stores isn't necessary when
you have the internet for comparison shopping, plus a proven personal assistant offering guidance
through this maze. Wouldn't you rather have collections from 40 manufacturers
to select from than just 5-6 at each store? Maybe you have already been to a
bridal shop or seen several bridal magazines with all their luscious
advertising. A stunning gown that looks fabulous in a catalog and/or on
you, should not be the main reason you select a gown. I
would be happy to help you decide what shape gown suits your figure, which
features are suitable for the style wedding you want, do a little research on
who has combined the desired gown elements you prefer in one dress, and help
you find where you can see a gown or two that interest you.
If you are like most brides, you will need some alterations done
to achieve the perfect fit. Not only do you need an experienced bridal
seamstress for the sewing, you will need one to advise you about what
alterations you can expect to need BEFORE you buy the gown. This might
influence which gown you select based on the amount of time needed to do certain
kinds of alterations. Some companies have as much as 3" extra in the side seams
that are easy to access, and some have nothing extra to let out. Some have deep
and elaborate trim at the hemline with no easy way to shorten the dress, so
shorter brides might need to order custom length, adding to the cost of their
purchase. I know which companies have petite sizes for no extra charge, and I
also know which one does custom length when shorter than standard for NO extra
charge. You won't be led by greedy sales staff into buying something you don't
need or could easily avoid.
Let me illustrate with a situation I handled recently. A bride
brought me a fabulous designer gown she had purchased at a greatly reduced price
at a local store. The gowns by this designer are made for 5'7-8" in 2-3"
heels. She is 5'2" and planned to wear 2" heels. For most gowns, this is not
such a difficult alteration because gowns only need to be shortened in the
front. This bargain gown had elaborate embroidery and beading around the entire
hemline, and the waist had 8 large box pleats set on a waistband with a zipper
in the back. Since it was full-skirted, it also had 5 layers under the satin
top, all caught into the waistband. Since so much length had to be removed, the
only place to do it was at the waist and it had to be taken up all the way
around, including the zipper. This meant releasing all layers from the
waistband and the zipper, shortening the outer layers by taking all the gores
apart and re-tracing the shape and width at the top of each of 7 panels, than
re-assembling them without cutting off the netted slip at the top, followed by
cutting off the slip and all other layers at the bottom. The whole alteration
process just for the skirt, can't be done in less than 8 hours, so her total
alterations bill was about $200, and that was much less than what a bridal store
would have charged. Even though the sales woman sold the gown discounted, she
had hoped to recoup some of that loss in expensive alterations. If I had
spoken to the bride in advance of the sale, I would have advised her not to
purchase this gown, but rather one with no trim at the hemline, easily moved
trim or located at least 6-8" above the front bottom of the skirt.
Large Size Gowns
Let's not forget the larger brides who have to pay extra to get a
gown that fits. If you are over size 16, you can expect to deal with this, but
not all companies are the same. Some want $20, some $100 and others up to
$300. That is when it is very important to have objective advice about when
something is needed and when not. One bride told me she could cut down on her
eating to save the $100 it would cost to buy a size 18. I also knew that the
gown she selected was made by a company that had 3" of extra fabric in the side
seams, so I had no problem agreeing
to order her the size 16. We prepresent several manufacturers that do not charge
more for larger size gowns, others start their extra charges at size 20 or 22,
and that might be where you want to start your comparison shopping.
Custom-made gowns
There are times when you just can't find the right style, fabric
or trim that you have hoped for all in one gown that you can afford. Maybe you
are a hard-to-fit shape or you want a silk gown that doesn't break your budget.
That's when you explore a custom-made gown. I can work from a store-bought
pattern just as it is, or I can alter the pattern to achieve what you want.
There are things to know, such as which fabrics will drape the way you want and
which linings will give a gown body or soft lines. I can show you samples of
fabrics, cost out the gown for you, and you can then decide if this is what you
want to do. Having said that, I would also caution that sometimes a custom-made
gown is more expensive than the designer gowns when discounted through DBS.
I'll be happy to discuss my sewing background with anyone considering this
option.
Modernizing an heirloom gown
This is another area that sometimes presents itself. It is often
possible to remake your mother's gown of 20-30 years ago into something that
looks more modern and fits you. Even buying one from the internet and adding
pizazz is what I consider fun! Over the years I have cut out new back pieces
from lengthy trains, removed sleeves and added sleeves, removed and added
collars, banded the skirt with brocade and matched it in a shawl, or created a
whole new neckline trimmed with lace flowers from elsewhere on the gown. Always
I have heard back from the brides how pleased their mothers were when they saw
the changes. I also know when something is not possible or too expensive and
will say why.
Ordering Your Gown
All manufacturers have fairly consistent delivery averages, and
you might see me quoting 3-4 weeks longer than another discounter. That doesn't
mean it takes us longer to receive a gown than another buyer. We have an
inspection system that weeds out gowns that need attention, and we add time to
the average to attend to these needs. Most gowns pass easily and arrive earlier
than we estimate, but some arrive the week of their estimated date because we
took the time to clean a smudge, clip some hanging threads, tighten up some
beadwork, or we exchanged it for a better one. Yes, DBS sends gowns back for
replacement when they have fatal flaws.
Did you know that most gowns are made in China and that there are
times of the year when shipping delays occur? I stay up on these things and
help you decide how soon you should order your gown and the bridesmaid gowns
with time enough before the wedding for alterations. I will also know when to
rush an order so you don't have to worry, and when to suggest certain designers
who have gowns available in just 3-4 weeks.
Changing sizes
There are times when brides hope that they will be changing sizes
down, or sometimes there is an illness or pregnancy that changes things the
other way. Bridesmaids also have these same issues when they are deciding on
their gowns. I will help you decide which size to order if we
know circumstances in advance, and I have used my skills as a seamstress many
times to make an enlargement look like it was part of the original design of the
dress.
Bridesmaids
Since there are so many possibilities of styles, colors, body
shapes and price categories, you will need help with this area. Do you have
each bridesmaid select what looks good on her, or do you pick one gown that all
of them will wear? Do you pick a wear-once throwaway gown, or one that can be
worn many times? Who buys the gowns, you or your attendants? Assuming you know
your attendants rather well, how can you please all of them, or should you?
These are all issues you could discuss with a caring expert as well as with
your bridal party. After doing my own two daughters' weddings as well as
ordering dresses and accessories for several hundred more, I feel competent to
help with all these issues. I read a lot of the articles in the bridal
magazines I have used for my office for 8 years, and I have a huge network of
other dealers who have addressed these things over and over. We help each other
all the time with ideas, phone numbers of manufacturers, swatches, and sometimes
just a listening ear. We also refer brides among each other if we don't carry a
product that another dealer does. For instance: the bridal gown is not the
only thing you can save and preserve, your bouquet can also be dried and saved.
Flavored honey can be used for table gifts instead of candy, and someone even
found a source for inexpensive hand fans. We swap this kind of information
routinely, so tap into this with Affordable Bridals.
Other Incentives
If you purchase a bridal gown or set of attendant gowns, you are
entitled to some perks from Affordable Bridals: significant
discounts on invitations, veils, shoes, accessories, tux rentals for
local weddings, borrowing a slip instead of having to
buy one, renting a steamer for the whole wedding
party, and more.
We Also Represent the Following Excellent Resources
Mrs. Lockwood is an authorized retailer for the following:
Invitation companies:
Birchcraft
Carlson Craft
Classic Thermographers
Chase
Encore
Nu-Art
Regency
Stylart
Taytex Thermographers
Jewelry companies:
Carley Designs
Mariell Jewelry, handbags and headpieces
Tiara Jewelry
Headpiece and Veil Companies:
AA Bridal
Betty Wales Veils
Milliners Supply Company
Randy Lynn
Washington Millinery
Slips and bras:
Merry Modes Inc
Sweetheart Slips
Gloves:
Bridal Potpourri
Randy Lynn
Tailoring supplies:
Atlanta Thread and Supply
Milliners Supply Company
Quality Zipper and Supply
Bridal magazines and books:
Bridal Bargains
Brides
Bridal Guide
Elegant Bride
For the Bride
Modern Bride
Tuxedo Rental companies:
Anderson Formal Wear
Ptak's Formal Wear
Other Bridal Services:
Wedding Gown
Preservation Company
L&L Gown Rentals
Ru-Nell Bridal Supplies/bridal garment bags
|
|